This article discusses the consumption of Brazilian products - especially fashion and clothing - in France as a means of consuming the exotic. Therefore, the author starts from ten months in fieldwork in France, evaluating the data collected there with the experience from a previous research, carried out in Brazil. Firstly, the article discusses the exoticism, a topic that invariably opens doors to a debate about identities and alterities. Afterwards, some particularities of "consuming the other" are analyzed, present in French discourses concerning Brazilian products. At last, it follows that the construction of an exoticism after the Brazilian fashion is situated simultaneously in the French imaginary about the Brazilian other and in the very Brazilian production of garment fashion.
consumption; fashion; exotic; otherness