We are experiencing globalization, in a global village. Electronics enables social interactions previously only imagined by such prognosticators as McLuhan. Forms of interaction or a new social web are constantly being created. A new vision is taking root, where the terms according to which participation in the globalization and transculturation processes are negotiated between the local and the global levels. Cultural processes stand as multiple constructions - in time (memory) and in space (multi-located) - and as restructured fragmentations made more complex. Cultural meanings are constructed by individuals and groups mediated by a complex worldwide network that does not separate culture from communication. Accordingly, museological communication and reception research at exhibits address the ways in which museums take part in the construction of cultural meanings within our globalized world.
museological evaluation; reception at museums; museological communication; museology; museological exhibits