The article aims to document a school model which was implemented in the city of Sao Paulo in the process of institutionalization of their Municipal teaching during the military dictatorship through the magazine Municipal School (1968-1985), the main vehicle for dissemination and circulation of this model. The first part discusses the theoretical and methodological debates in order to set up a "São Paulo school model" in the transition between a disciplinary society and a society of control. The second part seeks to uncover the ways of production and circulation of the materiality of print in its various stages, showing the features and weaknesses of a such model. The last part seeks to establish relations between the São Paulo school model and the publication desirable readers type and the municipal education policies of the period.
printed school; school model; São Paulo; military dictatorship; disciplinary societies and control