We present a Cultural History of the evangelical children's media produced in Brazil from the 1950s to the 2000s. We defend that the use of the media was an important factor in the constitution of a Brazilian evangelical culture directed toward individual consumerism and everyday life issues. The media directed toward children fomented an intense circulation of evangelical cultural products, allowing the creation of a trans-denominational religiosity. We analyzed several products of the Brazilian evangelical media, such as the Adventist magazine "Nosso Amiguinho" (Our Little Friend), published since 1953, and the Brazilian Christian cartoon character, Smilinguido, a bestseller since the 1980s. We have focused on the acceptance of Smilinguido's products to identify the uses and the meanings of its material and visual cultural effects on the everyday lives of children and young women of different denominations in Brazil. With its success, an enormous market of Christian goods has opened in Brazil in the 1990s and the 2000s.
Cultural History; Media and Religion; Cultural Supermarket
