This study focuses on the construction of male hormonal decline relating to aging as part of a more general process of medicalization of male sexuality and aging. In order to accomplish this objective, 14 websites of pharmaceutical laboratories that sell drugs for male sexual health and seven websites of medical-scientific associations focusing on male sexual health were surveyed. We used the images found on these sites as analysis material. Based on our analysis, we discuss the existence of a partnership between the medical-scientific associations and the pharmaceutical industry, which tends to present male aging as a medical problem and promotes hormone replacement therapy (HRT) with testosterone as a way of treating it. This therapy is also presented as a means to recover happiness, productivity, ‘quality of life’ and wellbeing.
Medicalization; Physiological sexual dysfunction; Sexual health; Men’s health; Hormones
