The purpose of this study is to discuss meanings about the set of ideas concerning health promotion in the context of the Family Health Strategy. A case study was carried out in Belo Horizonte and the guidelines related to health promotion in the primary care services of this municipality are brought to discussion. Then the discursive practices and intervention strategies of a Family Health team are analyzed. We approach the frequent fragmentation and polarization between the clinic and the programmatic collective actions, both based on logics that are rarely in touch with each other, forming a single strategy by the force of institutional norms. However, the formulation of a mental health promotion project by the Family Health team expresses other meanings, much closer to a critical conception of the health promotion ideas.
Health promotion; Empowerment; Family Health Strategy; Discursive practices