Experience in services and segmentation by income in a credit cooperative

Abstract:

The present paper refers to a case study in a credit cooperative segmented in health professionals. The research aimed to analyze the experience in service of the cooperative with its membership, segmented by income. The study can be described as an exploratory and descriptive quantitative cross-sectional study obtained through primary and secondary data that has resulted in satisfaction, loyalty and mouth-to-mouth membership.

Keywords:
experience in services; income; cooperativa; credit