The objective of the work was to study the landscape of the Itajaí's historic center, city which has been occupied since the XVIII, a city of the state of Santa Catarina - Brazil and to identify the potentialities for the development of the cultural tourism, based on the categories of Cullen (1971), Lynch (1997), Rossi (1995) and Boullón (2002). The bibliographic, documentary and field research assisted in the identification of the cultural tourism's attributes.
City; Landscape; Cultural tourism
