In order to defend and consolidate their strategic positions, particularly when considering the expansion of competition in the tourism market, we observe that the tourism productive systems are using new and varied organizational forms, classified as resources in the present work. From this premise, this study aims to classify the overall resources available within the tourism system in the city of Bonito, Mato Grosso do Sul, Brazil, as well as to identify the degree of competitiveness generated by these resources. We applied the model named Value, Rarity, Inimitability and Organization (VRIO), in the scope of Resource Based View (RBV). We surveyed four travel agencies in Bonito, and representants of institutional and organizational environments in the city investigated. We observed that the features that bring greater development and lead sustained competitiveness to Bonito are: the organizational configuration of ‘Voucher Único’; the local attractions; and the configuration of the territory in Bonito.
Resource based view; Tourist system; Local Development
