The objective of the analysis described in the article is to observe to what extent the previous task of agenda setting journalists and candidates about child and youth problems throughout the 2006 electoral period resulted in the improvement on quality of media reporting. Across the electoral year there was an effort to render sensitive journalist and candidates' committees about this issue. The article reports a content analysis of 54 Brazilian newspaper e 4 newscasts on the subject "children and youth problems" throughout the electoral year to measured the results of the previous effort. There had been a significant growth in space and time about children and youth problems. But Brazilian journalism (particularly newscasts) centralized news reporting on the candidates more than public policies, and lost the opportunity to qualify social reporting when relevant information were at hand.
Information quality; Social reporting; Agenda setting; Framing; Content analysis
