With collecting information, came since presential contacts of field direct observation and bibliographic research, aimed to analyze hypothetic mutual influences between the Santa Cruz do Capibaribe clothing business cluster work relationships, in Pernambuco, Brazil, and the world interpretations among its staff and entrepreneurs, analyzing group identities and cultural organizations. Then, we tried to unveil the profile of the workers inside this ambience and their several appropriation and identification ways above the "work field" meaning, investigating faced with socially built and shared practices the person's identifications with environment and work field. Among the results, staid clear the generation reality interpretation such as influence on markets' direction, the constant everyday life's transformation marked by exchange with global perspective and harmony between generations.
Work; Hybridization; Cultural Mediations; Social Representations