Abstract
Based on the theoretical-methodological proposal of Jesús Martín-Barbero, the main objective of this article is to analyze the sociabilities of the Zapatista Radio Rebelde, understood as the relationship between cultural matrices and reception skills. The broadcaster is a radio station from the Zapatista community of Caracol Resistance and Rebellion for Humanity, located in the Mexican State of Chiapas. In its programming, there are strong traits of the symbolic-dramatic matrix of indigenous peoples with critical contents of a rational-enlightened character. Their listeners take ownership of the station through imagery that connects their experiences in collectives and autonomous communities and their memories of engagement in social struggles.
Keywords
Cultural Senses; Social uses; Cultural matrices; Radio; Zapatistas