Auto-photography and account of oneself: digital materialities and algorithmic audience in the selfie practice¹

Abstract

We seek to investigate, through the perspective of experiences, how material-discursive relations are developed through the practice of the selfie. For this analysis, we take as starting point images published on Facebook and taken in a square located in the city of Salvador, along with the automatic alternative text metadata – understood here as an algorithmic audience. We argue that the practice of selfie is an experience of account of oneself related to a multiple another – targeting an audience of entangled subjects and algorithms. In this way, we suggest to understand the selfie as an apparatus of material-discursive practices of account of oneself that is formed in the interaction between different digital materialities and relational experiences.

Keywords
Selfie; Relato de si; Materialidades digitais; Audiência Algorítmica