Abstract:
The inherent risk in high-tech activity requires the construction of technological strategies that serve global strategy of the company. The present study aimed to characterize the technological position of small and medium technology-based companies of the aeronautical sector located in the Vale do Paraíba, and to examine whether these companies have a technological strategy formalized and disseminated. The adopted methodology was a descriptive exploratory research, carried out through in-depth individual interviews conducted with the small e medium company's owners of the cities of Caçapava, São José dos Campos and Taubaté, Brazil. The authors concluded that it is necessary that companies, especially small and medium-sized, adopt a technological innovation strategy integrated with the company's overall strategy. This will help keeping them competitive within their specificities, and not only in the domestic market, but also in international markets.
Keywords:
Strategy; Technological innovation; Technological strategy; Small and medium technology-based companies