ABSTRACT
The convergence of three areas of technological application - Big Data, Artificial Intelligence and the Internet of Things - means the diferent area of human activity can be hyperconnected, algorithmised and datafied to optimise processes involving production, communication, healthcare and relationships. The aim is to increase their efficiency, effectiveness and sustainability. The success achieved in sectors like industry and retail and the huge expectations aroused by the implementation of this technology in other areas, such as politics and healthcare, have encouraged the idea that it might even be possible to find a better way of working out what is good and fair in the algorithmic analysis and processing of Big Data concerning morality drawn from hyperconnected individuals. There are reasonable doubts, however, concerning the possibility, viability and effectiveness of this datafied approach to ethics. Above all, a critical acceptance and implementation of it raises concerns about the considerable anomalies it causes in the world of life, particularly in the accumulation and durability of moral knowledge. This study attempts to show the challenges, limits and consequences under lying the datafication of morality.
Keywords
Algorithmisation; datafication; discursive ethics; hyper-connectivity; digital society