ABSTRACT
The problem of the masses is a crucial modern question, which was constantly approached by Walter Benjamin. The phenomenon of the masses emerges with the big cities and follows radical new concentrationary dynamics. Further, the advent of modern techniques of mechanical reproduction enables a new relationship of the masses to themselves. Benjamin underlines this issue through the question of the propaganda in his text “The Work of Art in the Age of Mechanical Reproduction”. The filmed image structures the perception of the masses that can, for the first time, apprehend themselves as a whole in their movements, gestures and behaviors. The masses become “material” to be worked on - to be “reproduced”, according to the fascist point of view, or to be “transformed”, according to the revolutionary point of view. This paper proposes to investigate the Benjaminian concepts developed during the 1930s to reflect on art while taking into account the historical background determining his theorizations.
Keywords:
Benjamin; art; reproduction; mass; aura.