ABSTRACT
This article aims at presenting the concept of “phantasmagorical interpellation”. This theoretical effort is inspired from Walter Benjamin’s concept of “phantasmagoria” and Louis Althusser’s concept of “ideological interpellation”. The proposal is to connect their respective philosophical work-in-progress in their “anthropological” and “aleatory” materialisms for a socio-political analysis of today’s capitalist aesthetic as displayed in postmodern architecture and the design of everyday life. It is also to open new perspectives of resistance to the normativity of the consumer imaginary with a critical interpretation of cultural creations (theatre, cinema...) that, following the inspiration of both authors, could reveal a new subject of history able to suddenly appear on the scene of history.
Keywords:
Karl Marx; Sigmund Freud; Jacques Lacan; ideology; fantasy; anthropological materialism; aleatory materialism