Affiliated to the French DA, this study is concerned about contemporary injunction to the visibility sharpened by virtual dimension. In order to think about the ways like weave the called to exposure of self, we bring as theme the selfie made by a girl smiling at the funeral of Eduardo Campos, candidate to the Presidency of Brazil; she was next to his coffin, in August, 2014, fact which gave negative repercussion at that time. This happening is put in relation to other from similar nature, but different in scope, and subjected to discursive memory notion to register how the subjectivity's ways are created or recreated. The theoretical discussion weaved allows to converge three dimensions relative to the practice of the selfie, raised by episodes taken as motivators of debate: the linguistic dimension as historical materiality; the anthropologic as practice by subjects inscribed socially; and lastly, the politics, because it is full of meanings and permeated by ideology.
Subjectivity; Discursive memory; In(visibility); Selfie