The present work analyzes the descriptive organization of the genre advice in Correio Feminino, by Clarice Lispector, which assembles a set of journalistic texts written specifically for the feminine pages/columns of newspapers from Rio de Janeiro during the 1950s and 1960s. The analysis of the selected corpus employed the theories and methods of Semiolinguistics of Discourse. The results revealed that in the genre advice there is, mainly, the identification of what is a woman-reader, as well as the model-woman, which functions as a point of reference for the former. Such beings, according to the thematic goal of the text, can be qualified as good wives, good mothers, or good housewives and/or can be situated in social situations as that of marriage and of work.
Descriptive organization; Semiolinguistics; Clarice Lispector