Between Ilka Soares and Clarice Lispector: The Discursive Ethos in the Female Column “Só para mulheres”

Abstract

The present work is a study on the discursive ethos of the “Nossa Conversa” section of the women’s column “Só para Mulheres”. Our objective is to investigate, describe and analyze the construction of this discursive ethos considering a particularity of this column: the ghostwriting procedure, since the column in question was written by Clarice Lispector and signed by Ilka Soares, actress and model from the 1950s and 1960s. To this end, we used the theoretical-methodological framework of the Semiolinguistic Theory in order to raise the strategic procedures for the construction of this ethos. Our results point to four procedures for staging that the enunciating subject created by the writer Clarice Lispector (our communicant subject) seeks to reaffirm the pre-constructed ethos of the actress Ilka Soares.

Keywords:
Discursive Ethos; Discourse Analysis; Semiolinguistics Theory; Clarice Lispector; Ilka Soares