Ethos and scenography of a Voice for men - Brazil: an exploration of online intimidating discourse

Abstract:

Contributing to the debate on online intimidating discourses, this article analyzed the discursive ethos and scenography of the web A voice for Men Brazil – AVfM. The analyzed data, where several verbal and non-verbal elements were taken into account, allows us to identify a simulacrum of subjugated counter-public ethos that perpetuates stereotypes, accentuates gender differences, and could incites hatred against the female sex, more specifically against the feminist women.

Keywords:
discourse analysis; intimidating speech; web; ethos; scenography