The discord of pens: a study of ethos in political pages on Facebook

Abstract:

This article has as objective to analyse the ethos of two pages created on Facebook: Caneta desmanipuladora and Caneta desesquerdizadora, in the intention of investigating how they create an image of themselves from enunciations published in their timelines. For the realization of this study, we take as theoretical support the studies of the Discourse Analysis of French line, specially, the concept of ethos worked by Maingueneau, as well as the Facebook exam undertaken by Emediato. Methodologically, this study is registered in an interpretative-descriptive slant of qualitative hallmark. As result, we check, on basis of the analysis of the corpus, as two enunciators, which, a priori, group together, can create images of themselves distinct from the discursive ethos.

Keywords:
discourse analysis; discursive ethos; Facebook