The World Cup is the football event of major position in the media vehicles. In this sense this article is mainly aimed to make an analysis of the speech produced by a part of the Brazilian sports press on the performance of Dunga as coach of Brazil National Football Team. Making use of analysis of discourse in the same way as Michel Foucault uses, we analysed a series of speeches published in different media vehicles (newspapers, television, websites, magazines) in the period between the years 2006 until the begging of 2009. The conclusion of the study shows the existence of resistance movements that the Brazilian sports media had with the name of Dunga. Also noteworthy is the fact that Dunga represent another profile of technician, endorsing priority in its capital of a former player.
Football; Brazil National Football Team; Coach; Media