This essay focuses the intensive ideological reconfigurations to which the term "pop" fell prey in the artistic and cultural debate of the last quarter of the twentieth century. During these years, pop was claimed or as a wedge in a new and wholesome cultural era or as the grandiose accomplishment of the "historical art", from which finally would rise "Art" as a pure concept. It also discusses the contemporary remains of this debate - a "pop issue" follows being its kernel - and analyses specially the role that multiculturalist currents have had in this context.
pop art; multiculturalism; art history; contemporary art