Abstract:
The paper analyzes the determinants of innovations in products and processes in agribusiness meat enterprises. The sample was intentional, from 94 Brazilian companies, and the methodology was of quantitative and analytical nature. We used nonparametric statistics, univariate and bivariate analysis and hypothesis testing. Six hypotheses were tested in empirical research by survey, and statistical analysis confirmed them: firms are less innovative; most do process innovations, through the purchase of modern equipment, and offer new products; the main sources of innovation are suppliers, customers, conferences, fairs and exhibitions. Large companies are exporters, invest more in innovation, adopt offensive technological strategies and use government resources for R&D. We conclude that the sector has low innovative potential, changes result from incremental innovations and innovative firms have larger size and export potential.
Keywords:
product and process innovation; meat agribusiness; innovation sources; technological intensity; exports
