Music, networks and technology in urban outskirts: technological impacts on rap production at south of São Paulo

Abstract

The ICT technological paradigm brought significant changes in the economics of music, reducing costs and expanding possibilities production access. The objective of the present work is to verify if the current technological impacts on the music production are also perceived in urban peripheral zones, starting from the case study of the production of rap music in Grajaú, district of São Paulo, Brazil. Thus, the hypothesis is considered: the technological impacts reduced production costs and increased access to music production. In addition, new organizational production forms emerged, based on networks. The results are summarized as follows: a) the impacts of ICTs on music production are verified in the specific case study, suggesting that innovations also reach the periphery; b) the local music production occurs in organizations based on networks, incorporating monetary and community relations. It is noted that the rap music production in Grajaú presents community and collaborative aspects associated with economic and monetary.

Keywords
creative economy; economics of music; social networks; technological innovations