Through opinion analysis of the editorials of the four main daily newspaper, that is, Jornal do Brasil, O Globo, Folha de S. Paulo and O Estado de S. Paulo - considered here as "private vehicles of hegemony" - this paper intends to show their positions related to the Constituent's social order of 1987-88th, as long as we consider that it contributes to understand the reaction against the Labour's Laws. We analyse, besides, the strategies used to accomplish them. We concluded that through several mechanisms the great press has decisively contributed, in a combative way, as for the introduction of the neo-liberal ideas in the country - since it has acted so as to make them known and popular - as for the conservative and patronal ideas.
Conservantism; press; hegemony; neo-liberalism