The aim of this article is to evaluate the oscilating wave of party identity, to explain the changes of the characteristics of the electorate, in what relates to the level of education, ideology and region, and to contribute to the debate about party identity chagings among different social groups. The profile of voters with party identity Brazil in 2010 shows higher levels of education than in 2006, is more located in the Northeast and North/Centerwest regions and is more conservative than in other periods.
party identity; political parties; Worker's Party; CSES-ESEB 2010
