The aim of this paper is to present the results of an electoral research conducted in the University of São Paulo by the Center of Studies in International Negotiation (CAENI) and the Junior Institute of Social Research (IJPS) during the 2010 Brazilian presidential elections runoff. In this work we discuss the sampling process and its implications on a universe of higher scholarization. We show that the prospective behavior is easier to isolate in situations like these, in comparison with classical surveys over the total Brazilian population.
prospective voting; retrospective voting; presidential elections; ideology; University of São Paulo
