This paper analyzes the work done by media in the making of social representations upon the growing of genetically-modified (GM) crops and food in Rio Grande do Sul, showing its role in the increase of political polarization on this issue in the state. In order to demonstrate this, two events in the towns of Cachoeirinha and Não-Me-Toque are considered. The type of coverage given by the media to these events is apprehended to enable the observation of the local media role in the building of social representations concerning GM organisms.
genetically modified organisms; social representations; media; Rio Grande do Sul