Abstract
The uses of the audiovisual irradiate into both the contemporary society and the research pratice of the Social Sciences, although it does not find vigor in the field of organizational research. The goal of this article is to congregate the accumulated knowledge on the relation between ethnography and audiovisual in order to contribute to the advancement of methodological practices wihin organization studies. From an extensive review of academic production on that relation, we regroup, organize and systematize the discussion under the concept of ‘audiovisual ethnography’. If that relation is broad and diverse in the field of Social Sciences, it is still limited and inexpressive in the field of organization studies. In this research, we elaborate, presente and discuss two axes that help us to think about the virtues and challenges of audiovisual ethnography for organizational research: the axis of audiovisual integration in ethnography and the axis of audiovisual authorship in ethnography. Implication for further research is formulated and discussed.
Keywords:
Research methodology; Audiovisual; Ethnography; Organization Studies; Ethnographic film