Abstract
In this article, in a work of historic rescue over 30 years, we seek to understand how the daily practices of the subjects are altering as the organizational identity of the premises where work is modified. The study was conducted at the Feira do Produtor de Maringá (Maringá Farmers’ Market) using observation, oral thematic history interviews, and discourse analysis. We verified that the Maringá Farmers’ Market shows fragmented identities and we note in its historical course that in the beginning the tactics and strategies were linked to new experiences and knowledge related to the office of the farmers. As the formalization of the farmers’ market increased as well as their disciplinary tools, new tactics and strategies were created to circumvent from these new instruments of control as well as to ease the situation of repressed identities, which is emphasized in this new context. Furthermore we observed a resistance movement and small protests by some farmers, defending temporary spaces of identity positions, even though these struggles are overshadowed facing an apparent stability that is imposed by different disciplinary instruments and various speeches that inhibit behavior not congruent with the prescribed at the farmers’ market.
Keywords
Everyday; Organizational identity; Farmers’ market; Michel de Certeau; The small rural producer