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Generation and conceptualization of cognitive styles of learning of enterprise negotiators for adaptation of tutorial teaching in the web

This article presents a research developed in the core of a multidisciplinary Project 'Tapejara' - Intelligent Systems of Instruction in the Internet -. The article presents, mainly, the Cognitive Styles of Learning generated from the results of Test Ross and BPR-5 Test applications in the employee's partner Company. The results from the cognitive assessment were submitted to a Cluster Analysis. The dendogramms allowed grouping the target population in five groups: Analogue-analytical, Concrete-generic, Evaluative-deductive, Relational-synthetic and Synthetic-evaluative. In the Project 'Tapejara', the Cognitive Styles of Learning will make possible to build the Student Model of the Pedagogical Agent, consequently will allow a tutorial adapted to the individual learning differences.

Cognitive Styles; Intelligent Tutoring System; Long-Distance Education Enterprise Negotiators


Universidade de São Paulo, Faculdade de Filosofia Ciências e Letras de Ribeirão Preto, Programa de Pós-Graduação em Psicologia Av.Bandeirantes 3900 - Monte Alegre, 14040-901 Ribeirão Preto - São Paulo - Brasil, Tel.: (55 16) 3315-3829 - Ribeirão Preto - SP - Brazil
E-mail: paideia@usp.br