Digital presence of the Regional Councils of Library Science from Brazil on Facebook

ABSTRACT

Facebook, as a collaborative Internet platform that aggregates multiple social networks, it is a tool to reach a large number of potentially interested in what there registered profiles intent to offer. Besides thar, it is an excellent channel for the dissemination and marketing. Among the different categories of professionals with Facebook profile there are Brazilians Councils Library Regional (CRBs) seeking there mark their digital presence and reach their target audience with information of interest to librarians. This article shows the results of a documental research, that aims to present, discuss and categorize content by 13 CRBs posts in Facebook during the year 2014, analysed using R software. A total of 3240 posts were identified during the study, analyzed in 9 categories, among which Links Indication was the most used, with 1297 posts. Among the CRBs with the largest number of publications are the CRB -1 with 766 publications, followed by CRB-6 with 587 and CRB-13 with 461 publications. Based on the results, we found that Facebook is a tool that provides an opportunity to CRBs a less formal contact your target audience, allowing you to create a new identity that the approach of librarians beyond the austerity of fiscalization aspects of its municipal nature.

Keywords:
Regional Council of Library Science; Digital Presence; Social Media; Facebook