This study aims to analyze the materials on anabolic androgenic steroids (AAS) and doping, published in a magazine specializing in martial arts, Tatame, between the years 1996 and 2010. We used qualitative methodology, from the benchmark provided by the Social Sciences and its interfaces with Public Health. The analysis and discussion of the discourses about the use of AAS and doping were organized into four phases: first, there was a comprehensive reading of journalistic material; in the second, the subjects were examined, focusing on titles, subtitles and content. In the third, it was the surroundings of boxes, covers, back covers and magazine advertising space. The fourth stage favored the perspective of fighters on the use of EAA and / or doping, conveyed both in matters where these uses are the central focus, as in stories in which they are not the main theme. The results indicate a mismatch between the content conveyed in the press, which, on one hand, condemns the use of AAS and doping, and the other, discloses a series of stimuli for the development of muscularity. Thus, the contents eventually support the idea of close association between muscularity and a kind of traditional masculinity positivization anchored in the strength and invincibility.
doping; anabolic steroids; warrior ethos; masculinity; media
