Qualitative and descriptive study aiming to examine the behavioral changes in hypertensive workers in the compliance with treatment after application of a health technology based on the Health Belief Model. The scenario of the research was a philanthropic institution, and after presenting health education issues, the participants were interviewed. Then we selected the following theme categories: perception of the severity of hypertension, awareness of the benefits of compliance, awareness of change costs, identification of the changes aiming the compliance and motivation for the establishment of objectives for the change. The data obtained reinforce the health education of hypertensive worker as a changing strategy of habits and values for the acquisition of new knowledge and adoption of positive attitudes towards health, through a critical and changing education, in which the subject actively participates in the learning process.
Arterial hypertension; occupational health; compliance with treatment