The text examines the genesis of the Family Health Program, identifying the formulation and implementation strategies and progress indicators aiming at learning the lessons that may help improve Brazilian health policies. Three models of program implementation were identified: a Regional Model, a Singular Model and a Beginner's Model. The first is characterized by the regional development of the program, and is strongly influenced by a state policy of support for change in the health care practice; the second developed a singular experience, without involvement of any other government authority; and the third model is developed in an incipient and uncertain way.
Health Family Program; health reform; public policy
