Even the Implicit Association Test (IAT) has been shown to be relevant in measuring various psychological constructs there are few studies considering it in Brazil. This paper aims to introduce a free program (FreeIAT) to perform IAT, illustrating it with a measure of attitudes toward polyamory. Participants were 50 undergraduate students with mean age of 22 years (62% women) who answered an explicit scale attitude toward polyamory and the Monogamy-Polyamory IAT. Results showed a negative correlation between implicit (latency of incongruent block) and explicit attitudes measures toward polyamory, indicating that the greater the acceptance of polyamory, the lesser time to association between the stimuli (positive words and polyamory). There was no correlation between the D Score and the explicit attitudes toward polyamory, suggesting that people in favor of polyamory are not necessarily opposed to monogamy. In conclusion, the FreeIAT shows a streamlined interface, following the variations of the classic IAT and allowing collective application. Moreover, the fact of being a free program with open source it has the potential to encourage research on implicit measures in Lusophone cultures.
FreeIAT; IAT; implicit measures; attitudes; polyamory