This paper proposes the formulation of business models to support the decision-making process in complex organizations. The decision-making process is studied, being explored the themes of the bounded rationality, of the problems' structuring, of the mental models, of the virtual worlds and of the modeling as support to the decision. The system dynamics is introduced as an instrument for models' construction, the identification of decision's rules and its communication. A businesses model is developed for the activities of exploration and production of the petroleum segment. The paper is concluded with simulations to a typical company of that segment.
Complex organizations; decision-making process; system dynamics; modeling; petroleum industry
