The actions of the software products and processes improvement, for a better attendance of the business objectives of an organization, must be associated to the competitive market strategies. This paper describes a roadmap that translates the strategic objectives of the software organizations in managed process pointers. The Balanced Scorecard (BSC) and the Practical Software Measurement (PSM) are the basis of the proposed roadmap. This study is based on the concepts a bibliographical research and the research-action application. The research-action strategy gives refinement to the roadmap, enables the participants to learn and improves the method application. The execution of the methodological stages resulted in the definition of the strategic map and its development in the studied software organization. The final result is a roadmap that allows the implementation of an alignment between the business strategy and the processes improvement in software companies.
Service business strategy; Software processes improvement; BSC; PSM
