Strategy and the internet: case studies in Brazilian companies

Abstract

This study explores an era of online Brazilian business, which is distinctive and rich in experience, when companies used the Internet as a strategic tool to achieve a unique position. Currently, companies use predefined business models to achieve operational efficiency. This research analyzed three case studies (e-commerce of cars, container operator, internet banking). The study concluded that (a) the alignment between the business and online strategies can increase the competitive advantage; (b) the business model can be an efficient construct to develop online strategies in Brazilian companies; and (c) some Brazilian companies have taken advantage of the value creation potential on the Internet to generate efficiency, complementarities, innovation and client retention within their business.

Keywords:
Business model; Value creation; E-business