The work discuss the possibilities, limits and challenges of the recycling of PET packing in the Brazilian case. The authors analyze the nature and the function of the reverse logistics and its strategies for articulation of the recycling chain. The research is based in the exploratory methodological approach, with adoption of different strategies for the collection of data, involving secondary sources produced by public institutions, specialized organizations and media, and still, interviews semi-structured with specialists in the area. The results point that the Brazilian public and private sectors doesn’t get to organize this activity in the desirable environmental scale. Good performances in the PET packing reverse chain depends on investing in the selective collection and in the market for the recycled products.
Reverse logistics; PET packing; reverse chain; environment; recycle
