The definition the product mix enables the allocation of productive resources in the manufacturing process, aiming to optimize the use of productive resources and productive system performance. However, the definition of the product mix is a problem of difficult solution. Thus, with the help of the Theory of Constraints - TOC, some constructive heuristics were presented to help solve those problems. Taking this into account, the objective of this paper was to propose a new heuristics to provide better solutions when compared to the heuristic TOC-AK by Aryanezhad and Komijan (2004, p. 4221-4233). As a result, it was possible to observe that the heuristics proposed obtained a more satisfactory approach when compared to the application of TOC-AK and the identified optimum solution by Integer Linear Programming - I.L.P. This fact evidences the importance of the heuristic proposed in the product mix definition.
Heuristic; TOC; Product mix
