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Drivers in the adoption of postponement strategy: a multicase study in the food industry

The purpose of this article is to investigate the practice of the postponement strategy in Brazilian food industry companies and identify which drivers that promote/facilitate the adoption of postponement in these companies. Six case studies were realized in processing and canning fruits and/or vegetables companies, such as orange juice and tomatoes processing companies. In addition to further discuss on the issue and verification of its application in food companies, this works presents two main contributions. The first is to present a theoretical framework with the main drivers for postponement strategy adoption based on the literature. The second is confronts the drivers obtained from empirical research and theory, generating the theoretical framework with the main drivers, adapted to the food industry.

Postponement; Drivers; Supply chain management


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