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Virtual teams: a case study in an u.s. textile company

With the advances in technology and electronic communication, new work teams are developing: they are the virtual teams, or work groups formed by people who develop interdependent work using primarily electronic communication. Even though virtual teams offer chances of expansion and flexibility for companies and employees, to properly structure these teams is a new challenge for companies' management. This study analyzes the variables that can intervene in the implementation of virtual teams, through the case of a virtual team structured to operate a textile distribution center. Research instruments used for data collection: participant observation, documental analysis and questionnaires with members of the virtual team. Results suggest that when relationships are intermediated by technology, communication problems can be maximized, compromising the effectiveness of interactions and the team. The studied team did not overcome some of the obstacles common to virtual teams, which may have contributed to the failure of the project.

Virtual teams; CSCW and groupware; Information and communication technologies


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