While developing a vehicle project, it is necessary to identify its start-up critical success factors. This research is intended to validate the factors identified through Porter's prognostics for new product launching and/or through studies from Daniel and Rockart for the American automotive industry along the years 60-80. The theoretical referential used in this research were Rockart's critical success factors, and Porter's life cycle model. Having the existing literature about the subject and prognostic deductions as start points for this study, five critical success factors have been identified and validated through research and a questionnaire applied in two automaker plants in the Southern State of Rio de Janeiro, Brazil.
Critical success factors; product launch; automotive vehicle projects; product management; human and technological factors of competitiveness
