Abstract
This article discusses the production of subjectivity based on images, marketing and educational policy in a neoliberal economy. The social control using communication and information operates through speed, flow of images, and interactivity: the instrumental market policy. This article is built from analytical tactics by authors such as Deleuze, Guattari, Arendt, Levy, Foucault and Virílio. If the surveillance of the images captured and distributed is on a large scale and appears to be inevitable, resistance can be performed through clandestine creations, and thus, escape from the constant visibility, the speed of politics and the education market. Thus, creation can operate trough the mechanisms of displacements of utilitarian subjectivities and controlled by opinion. To criticize the capitalization and permanent visual-auditory entrepreneurship due to the company's instant information and communication allows a fictional questioning of this subject, as well as inquire what are we doing to ourselves and to others.
Keywords:
subjectivity and images; education; marketing; resistances