The aim of this paper is to articulate and discuss how the mass media outlets, in the case of demarcation and eviction of the Indian Reserve Raposa Serra do Sol, according to its own logic, prepare speeches and construct a particular reality, regardless of the social actors involved. This article shows how the potentially communicative situations generated by the media, take a discourse of authority, so that even monological operate as contracts, sets when and who should speak. Held in 266 (n = 266) news published by a newspaper of national circulation between the years 2005 and 2009, research was supported by the analysis software Alceste, which allowed the interpretation of data a particular methodological approach applied to the field studies of prejudice and, in particular, the study of social representations involved in it.
Social representations; media; invisibility; subalternity; indigenous
