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Invitation to Mathematical Psychology: Models and Benefits of Formal Theorizing

ABSTRACT

In most areas, psychological phenomena tend to be explained only through textual constructions. Several authors, however, point to the need for theories that have a more formal nature, based on mathematical reasoning. In order to encourage broader access to its applications, we present the models and advantages of a mathematical psychology approach to the study of behavior. We review the limitations of verbal theorizing, then a common taxonomy in mathematical psychology follows, that classifies formal models as descriptive, process characterization, and explanatory. As well succeeded cases, we examine the mathematical psychology of decision making, of helping behavior, of memory, and of romantic relationships. Finally, we discuss the potential benefits and uses of this approach. Welcome to mathematical psychology.

Keywords:
mathematical psychology; formal theorizing; quantitative modeling

RESUMO

Na maior parte das áreas os fenômenos psicológicos tendem a ser explicados apenas por meio de construções textuais. Diversos autores, no entanto, apontam para a necessidade de teorias que tenham uma natureza mais formal, baseada em raciocínio matemático. A fim de incentivar acesso mais amplo às suas aplicações, apresentamos os modelos e vantagens da abordagem da psicologia matemática para o estudo do comportamento. Revisamos as limitações da teorização verbal, apresentando em seguida uma taxonomia, comum na psicologia matemática, que classifica os modelos de dados como descritivos, explicativos e de caracterização. Como casos bem sucedidos, examinamos a psicologia matemática da tomada de decisão, do comportamento de ajuda, da memória e dos relacionamentos românticos. Por fim, discutimos os benefícios e usos potenciais da abordagem. Bem-vindo(a) à psicologia matemática.

PALAVRAS-CHAVE:
psicologia matemática; teorização formal; modelagem quantitativa

From the classic definitions of William James and Wilhelm Wundt to their contemporary adaptations, psychology is broadly understood as the science of behavior and mental processes. Therefore, in addition to seeking to describe and predict the behavior of humans and other animals, we also seek to explain it. This is similar to how in physics it is possible to predict the “behavior” of an object thrown in the air, in addition to identifying which variables can influence its trajectory. In psychology, however, well-defined physical properties are often not evaluated.

Traditionally in the various subareas of psychology, when a theoretical research question is asked, the answer is developed through verbal theorization, that is, the phenomenon is explained using only textual constructions (Adner et al., 2009Adner, R., Polos, L., Ryall, M., & Sorenson, O. (2009). The case for formal theory. Academy of Management Review, 34(2), 201-208. https://doi.org/10.5465/amr.2009.36982613
https://doi.org/10.5465/amr.2009.3698261...
). Although this method is dominant and efficient so that anyone can interpret and understand the expected relationships between the relevant variables of a model, at least two problems can be derived (McGrath, 2011McGrath, R. E. (2011). Quantitative models in psychology. American Psychological Association.). First, predictions are often not clearly defined, both in terms of the direction and magnitude of the phenomenon. Second, certain behaviors that can be expected from certain variables, or from relationships between variables, are not easily described through verbal theorizing. On the other hand, in recent years psychology has gone through a crisis of replicability and criticism of its methodological and analytical practices (Nelson et al., 2018Nelson, L. D., Simmons, J., & Simonsohn, U. (2018). Psychology’s renaissance. Annual Review of Psychology, 69, 511-534. https://doi.org/10.1146/annurev-psych-122216-011836
https://doi.org/10.1146/annurev-psych-12...
), which require greater investment in the underlying processes of theorization.

The main objective of the present work is to provide an introduction to the approach of the so-called mathematical psychology, describing the types of mathematical models that can be used in different areas of psychology. It is also intended to summarize the main advantages and benefits of formal theorizing, as an alternative invitation to traditional verbal theorizing, without the need for an exhaustive understanding of the mathematical models and techniques themselves (see, e.g., Coombs et al., 1970Coombs, C. H., Dawes, R. M., & Tversky, A. (1970). Mathematical psychology: An elementary introduction. Prentice Hall.; Hunt, 2006Hunt, E. (2006). The mathematics of behavior. Cambridge University Press.). Thus, it is also sought to demonstrate that the mathematical description of psychological phenomena is not so complex and can be easily learned by any student or researcher in psychology without advanced training in arithmetic, algebra or geometry.

Mathematical Psychology: Modeling and formal theorizing

Mathematics, as a field of general knowledge, is concerned with the study of structures and patterns resulting from a series of axioms or assumptions (Devlin, 2012Devlin, K. J. (2012). Introduction to mathematical thinking. Keith Devlin.). Mathematics can also be considered a form of language, responsible for communicating the dynamics and, unequivocally, magnitude, direction and meaning of variables, as well as relationships between variables (Pasquali, 2001Pasquali, L. (2001). Técnicas de exame psicológico - TEP: Manual [Psychological exam techniques: Guide]. Casa do Psicólogo.). Psychologists who use mathematics as a primary tool to describe their phenomena of interest are known as mathematical psychologists (Townsend, 2008Townsend, J. T. (2008). Mathematical psychology: Prospects for the 21st century: a guest editorial. Journal of Mathematical Psychology, 52(5), 269-280. https://doi.org/10.1016/j.jmp.2008.05.001
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).

The approach of mathematical psychology is at least as old as scientific psychology itself (Van Zandt & Townsend, 2012Van Zandt, T., & Townsend, J. T. (2012). Mathematical psychology. In H. Cooper, P. M. Camic, D. L. Long, A. T. Panter, D. Rindskopf, & K. J. Sher (Eds.), APA handbook of research methods in psychology, Vol. 2. Research designs: Quantitative, qualitative, neuropsychological, and biological (pp. 369-386). American Psychological Association.https://doi.org/10.1037/13620-020
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). Among the first mathematical psychologists, many being recognized as the creators of psychophysics, it is possible to identify Ersnt Weber (1795-1878), Gustav Fechner (1801-1887), Hermann von Helmholtz (1821-1894), Franciscus Donders (1818-1889), among others. However, the systematization of the approach took place only in the 1950s, after the initial development of three specific theories: (i) the signal detection theory; (ii) information theory and its applications in cognitive psychology; and (iii) the mathematical theory of learning. In the following decade, two of the most influential book series in the field (i.e., Luce et al., 1963-1965aLuce, R. D., R. R. Bush, & E. Galanter (Eds.). (1963-1965a). Handbook of mathematical psychology (Vols. 1-2) . Wiley.; 1963-1963bLuce, R. D., R. R. Bush, & E. Galanter (Eds.). (1963-1965b). Readings in mathematical psychology (Vols. 1-2). Wiley) and the most influential journal in the field (i.e., Journal of Mathematical Psychology) were published, consolidating the approach. As manuals in the area reveal (e.g., Batchelder et al., 2016Batchelder, W. H., Colonius, H., Dzhafarov, E. N., & Myung, J. (Eds.). (2016). New handbook of mathematical psychology: Volume 1, Foundations and Methodology. Cambridge University Press.), in modern mathematical psychology the most diverse topics are studied, from the most basic psychological processes to complex dynamics between groups, as well as the development of Artificial Intelligences that simulate emotions.

In practical terms, one of the main foundations of mathematical psychology is the use of formal theorizing. Formal theorizing, using formal logic and mathematics, contrasts substantially with verbal theorizing (Doignon & Falmagne, 1991Doignon, J. P., & Falmagne, J. C. (1991). Mathematical psychology: Current developments. Springer-Verlag.). While verbal theorization allows flexible understanding of a phenomenon due to the diversity of natural languages (e.g., Portuguese), formal theorization involves a mathematical and logical description of the phenomena of interest (Devlin, 2012Devlin, K. J. (2012). Introduction to mathematical thinking. Keith Devlin.). Thus, for those phenomena that can be clearly measured, formal theorization tends to be more objective (that is, less dependent on different perceptions and judgments) and provide possibilities for more robust hypothesis testing to assess the predictive power of a model. On the other hand, it should be noted that although, in principle, any area of study in psychology can be studied using the approach of mathematical psychology, some topics will be more favorable than others. In addition, the quality of theories involves issues beyond the theory itself, such as the most appropriate way to operationalize a variable of interest. In this way, verbal and formal theorizations are understood as complementary ways of understanding, defining and studying a phenomenon.

As an example of a possible application of mathematical psychology, imagine that we develop a theory of helping behavior that verbally proposes that people in uncertain situations tend to be less helpful to others. A formal theorization about the same phenomenon, however, would need to propose a mathematical model about what percentage is expected to be observed at each possible level of uncertainty. Hypothetically, some researcher in the field could say that the probability of emitting a helping behavior decreases according to a logistic function of the uncertainty in the situation, being dependent on two psychological factors (or parameters): (i) α (alpha), defined as the fundamental tendency not to help; and (ii) ψ (psi), defined as the importance of uncertainty. Such theorization can be described by the following equation:

P r o b a b i l i t y o f h e l p = 1 1 + e x p α + ψ U n c e r t a i n t y

Figure 1 presents a graphic representation of such a model, revealing its simplicity. For the line drawn in Figure 1, α is equal to -3 and 𝜓 is equal to 6. These values allow us to conclude, for example, that when the uncertainty is equal to 0, the probability of helping will be close to 95%. This value is easily calculated by applying the theory formula:

P r o b a b i l i t y o f h e l p = 1 1 + e x p α + ψ U n c e r t a i n t y = 1 1 + e x p - 3 + 6 × 0 = 1 1 + e x p - 3 = 0.95

Note that, in addition to empirically defining two constructs (fundamental tendency not to help and the importance of uncertainty) fundamental to the theory, verbal theorization makes a specific prediction about what to observe in a given context (that is, what behavior is expected in the presence or absence of uncertainty).

Figure 1.
Quadrants of possible prediction values by verbal and formal models of helping behavior.

It can also be observed, in Figure 1, that quadrants 1 and 3 present the non-support for the theory, whether it is proposed verbally or formally. Pragmatically, the values observed in these quadrants would indicate cases where uncertainty is low (or high) and there is low (or high) probability of help. In this example, the biggest difference is precisely which observations constitute evidence in favor of the theory. Taking into account verbal theorizing, any value observed in quadrants 3 and 4 would indicate evidence favorable to the theory. For formal theorizing, however, only values above or very close to the inverted “S” shaped line would indicate evidence about the validity of the theory. That is, in the case where α is equal to -3 and ψ is equal to 6, if the uncertainty is equal to 0 but the probability of help is very different from 95%, we can reject the theory. Such an example allows us to identify that an intuitive understanding of the formulas can already be useful and sufficient for the application of mathematical psychology techniques in theorization.

In psychology, when taken as a whole, there seems to be a preference for using quantitative methods of data analysis (Mertens, 2014Mertens, D. M. (2014). Research and evaluation in education and psychology: Integrating diversity with quantitative, qualitative, and mixed methods. Sage Publications.). But ironically, formal theorizing is still used on a small scale (Townsend, 2008Townsend, J. T. (2008). Mathematical psychology: Prospects for the 21st century: a guest editorial. Journal of Mathematical Psychology, 52(5), 269-280. https://doi.org/10.1016/j.jmp.2008.05.001
https://doi.org/10.1016/j.jmp.2008.05.00...
). Here, it is necessary to distinguish the “quantitative psychologist” from the “mathematical psychologist”. The quantitative psychologist is one who uses statistical and mathematical tools to test his hypotheses, but such tools do not present a specific psychological interpretation. For example, analyses such as Student’s t-test, ANOVAs, regression analysis and, more recently, machine learning tools (Yarkoni & Westfall, 2017Yarkoni, T., & Westfall, J. (2017). Choosing prediction over explanation in psychology: Lessons from machine learning. Perspectives on Psychological Science, 12(6), 1100-1122. https://doi.org/10.1177/1745691617693393
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), can be used to test the same hypothesis about any scientific theory. The mathematical psychologist, on the other hand, is the one who develops formal models that are often specific to their research problem. For example, in the model represented in Figure 1, changing the statistical or mathematical procedure to test the problem would have the consequence of testing a theory different from the one proposed and, therefore, the lack of adequacy of the chosen procedure. However, it should be noted that many models, whether statistical or developed by mathematical psychologists, can be considered as an extension of regression analysis (e.g., Busemeyer et al., 2015Busemeyer, J. R., Wang, Z., Eidels, A., & Townsend, J. T. (2015). Review of basic mathematical concepts used in computational and mathematical psychology. In J.R. Busemeyer, Z. Wang, A. Eidels & J.T. Townsend (Eds.), The Oxford handbook of computational and mathematical psychology (pp. 1-10). Oxford University Press.). Thus, what characterizes a model as “statistical” or “psychological” is more related to the interpretability of the parameters as a psychological process, constructs or events, than to the mathematical form of the models themselves.

Given these considerations, it is important to clearly define what a mathematical model is and how it can be used. For this, it is necessary to recognize that models are intentionally more parsimonious and more abstract than the real system they seek to explain (Fum et al., 2007Fum, D., Del Missier, F., & Stocco, A. (2007). The cognitive modeling of human behavior: Why a model is (sometimes) better than 10,000 words. Cognitive Systems Research, 8, 135-142. https://doi.org/10.1016/j.jmp.2005.06.007
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). As in the famous aphorism popularized by Box and Draper (1987Box, G. E. P., & Draper, N. R. (1987). Empirical model-building and response surfaces. John Wiley & Sons., p. 74), “all models are wrong, but some are useful”. Thus, by definition, models will always be simpler than reality and should never be too complex, given the inconsistency of replacing something that is not fully understood (reality) with something that cannot be understood either (Norris, 2005Norris, D. (2005). How do computational models help us build better theories? In A. Cutler (Ed.), Twenty-first century psycholinguistics: Four cornerstones (pp. 331-346). Lawrence Erlbaum.). This obviously raises the problem of defining which details are necessary and which are minor for the problem studied. Although there is no single answer, some suggestions can be made depending on the purpose of the proposed model. Lewandowsky and Farrell (2010Lewandowsky, S., & Farrell, S. (2010). Computational modeling in cognition: Principles and practice. Sage.) recognized the existence of different typologies to name the purpose of the model. At the same time, they propose a specific typology that divides the process according to the objective of the model: to describe, characterize or explain a given phenomenon.

The Types of Models and Their Objectives

Descriptive

Descriptive models are those explicitly devoid of psychological content. Being “devoid of psychological content” means that while such models can predict and describe observed data, as well as set some limitations on underlying psychological processes, they do not specify how such processes contribute to the observed outcome. Our example presented in Figure 1 is a case of a descriptive model. Although the parameters can be interpreted as psychological constructs, the model does not tell us what psychological processes are taking place while individuals are deciding whether or not to help. For example, the model used in Figure 1 does not define the relationship between the fundamental tendency not to help and effective behavior. Thus, descriptive models cannot define which other variables inherent to them can influence the observed result.

In order to further discuss descriptive models, one can use a very common example in the learning literature: what is the best way to describe the acquisition of knowledge over time (Heathcote, Brown & Mewhort, 2000Heathcote, A., Brown, S., & Mewhort, D. J. (2000). The power law repealed: The case for an exponential law of practice. Psychonomic Bulletin & Review, 7, 185-207. https://doi.org/10.3758/BF03212979
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)? At the top of Figure 2 there is, on the x axis, the number of attempts and, on the y axis, the reaction time for the response of already knowing or not a stimulus. It can be seen that, as the number of trials increases, the reaction time for the response decreases. The dots represent the answers themselves, while the lines, solid and dotted, represent predictions made by two different theories. Although the difference between the lines is visually subtle, they have virtually opposite theoretical implications. The model represented by the solid line says that the rate of learning is constant, but that there is less and less information to learn. The model represented by the dotted line says that the learning rate is variable, but that the amount of information to learn is constant. In this example, both models “describe” the data equally well. However, they are devoid of psychological content: there is no information available that allows concluding which competing model is the most adequate or most plausible to describe the learning process. It is therefore necessary to gather other evidence to conclude which model best describes the underlying processes.

Figure 2.
Two types of models. At the top, data plotted according to two competing descriptive models of learning. At the bottom, characterization model on short-term memory retrieval.

Characterization

The second type of model includes those that categorize a psychological process and some main aspects stand out. They define which are the relevant unobservable processes, or else the relationships between observable and unobservable variables, and then proceed with the necessary measures. Another aspect is that this type of model does not attempt to explain how the underlying processes that influence the way in which hypothetical mental constructs generate certain outcomes occur, but only the order in which they occur.

As an example of a characterization model, we can mention the multinomial tree processing model for short-term memory retrieval, proposed by Schweickert (1993Schweickert, R. (1993). A multinomial processing tree model for degradation and redintegration in immediate recall. Memory & Cognition, 21, 168-175. https://doi.org/10.3758/BF03202729
https://doi.org/10.3758/BF03202729...
). The bottom part of Figure 2 shows the characterization of the short-term memory retrieval process, which can be retrieved in two cases: as a consequence of the complete storage of information or as a consequence of the reconstruction of a partially stored memory. In this case, the probability of recovering the stored memory completely is equal to C. On the other hand, the probability of the memory being recovered, given that it was only partially stored, is equal to (1 - C) × R. In addition, the model proposes that there is also the possibility that memory will not be recovered. This only occurs when, after the memory has only been partially stored, it is also not rebuilt. The probability of this happening is equal to (1 - R) × (1 - C). But the model does not identify which processes influence the probability of information being correctly stored, nor those that influence partial memory reconstruction.

Explanatory

The third and last type of model is so named because it allows, taking into account current techniques, the best way to make inferences about psychological constructs. Like characterization models, it deals with psychological constructs, but it goes a step further by providing detailed explanations of them. As seen, Schweickert’s (1993Schweickert, R. (1993). A multinomial processing tree model for degradation and redintegration in immediate recall. Memory & Cognition, 21, 168-175. https://doi.org/10.3758/BF03202729
https://doi.org/10.3758/BF03202729...
) multinomial tree-processing model identifies the stage of memory reconstruction, but does not give any indication of exactly how this process might take place. An explanatory model, however, was proposed by Lewandowsky and Farrell (2000Lewandowsky, S., & Farrell, S. (2000). A redintegration account of the effects of speech rate, lexicality, and word frequency in immediate serial recall. Psychological Research, 63, 163-173. https://doi.org/10.1007/PL00008175
https://doi.org/10.1007/PL00008175...
), in which the reconstruction process occurs through a constant flow of exchanges between a response and a storage system, until the memory is completely restored. Due to the complexity of the mathematical model, it will not be presented here (see Kahana, 2020Kahana, M. J. (2020). Computational models of memory search. Annual Review of Psychology, 71, 107-138. https://doi.org/10.1146/annurev-psych-010418-103358
https://doi.org/10.1146/annurev-psych-01...
, for a more detailed explanation). However, it remains evident that the authors’ proposal on how the reconstruction process takes place was all described using a mathematical model.

One might ask, in view of the revised models: since it is possible to specify them at the level of complexity, why are they not all elaborated as the type of explanation? First, it is not always possible to specify a process in the minute detail that an explanatory model requires. Thus, less complex models are a valuable alternative for research in a certain area to continue to develop. Not coincidentally, descriptive models are much more popular in psychology. Furthermore, there are cases in which a simpler characterization model may be preferred to one with a very detailed explanation.

Using a traditional t-test to compare the average difference in test performance between a control and an experimental condition is generally more practical than developing an explanatory model with individual estimates. However, in the case of public policies on education, for example, using a simpler model, but based on data collected from a good research design, can be more efficient. After all, a simple and robust result is better than using an explanatory model that is more susceptible to threats to the validity of the results. However, descriptive-level modeling in psychology has already allowed researchers to identify many principles for the field as a whole (e.g., Brown et al. 2007Brown, G. D. A., Neath, I., & Chater, N. (2007). A temporal ratio model of memory. Psychological Review, 114, 539-576.).

Benefits of Formal Theorizing

Lewandowsky and Farrell (2010Lewandowsky, S., & Farrell, S. (2010). Computational modeling in cognition: Principles and practice. Sage.) pointed out at least six distinct benefits of formal theorizing over verbal theorizing. The first two benefits are related to the interpretability of research data. Since data never “speaks for itself”, it is necessary to use models to interpret it. The more accurate the model, the better the data can be interpreted. Furthermore, verbal theorization, by itself, does not allow the establishment of adequate parameters for quantitative analyses. Thus, if one wishes to pursue a more quantitative approach in psychology, treating the problem from the beginning as a mathematical problem will be more beneficial than changing the data to fit the method of analysis.

Another couple of benefits involve comparing alternative models. There are always numerous alternative models that explain the collected data equally well (as shown in Figure 2). When verbal theorizing is used, the lack of precision can make it very difficult to identify competing models and explanations for a phenomenon. At the same time, formal theorization also makes it possible to establish the best criteria for quantitative assessment of model comparisons, which can be complemented, as in verbal theorization, by the judgment of experts.

Finally, the last pair of benefits proposed by Lewandowsky and Farrell (2010Lewandowsky, S., & Farrell, S. (2010). Computational modeling in cognition: Principles and practice. Sage.) involve the limitations of verbal theorizing. Even quite intuitive verbal theories can be incoherent and poorly specify their consequences. This occurs because of what precisely makes natural language so rich: subjectivity in the interpretations of its meanings. Thus, when using models developed by verbal theorization, it is often not possible to guarantee that all the assumptions of a theory have been identified and tested.

The Influence of Formalization on Psychology

The study field of decision-making processes is probably the best example of the success and application of mathematical psychology approaches (Baron, 2007Baron, J. (2007). Thinking and deciding. Cambridge University Press.). This field has a multidisciplinary nature, but with contributions coming mainly from psychology and economics (Fischhoff & Broomell, 2020Fischhoff, B., & Broomell, S. B. (2020). Judgment and decision making. Annual Review of Psychology, 71, 331-355. https://doi.org/10.1146/annurev-psych-010419-050747
https://doi.org/10.1146/annurev-psych-01...
). The models that explain such decision-making processes are generally divided into two types: normative and descriptive (Baron, 2007Baron, J. (2007). Thinking and deciding. Cambridge University Press.). Normative models are those concerned with identifying the best decision to make, assuming that the decision maker is fully informed, is able to calculate with perfect accuracy, and wants to maximize utility. These models depart from an econometric tradition and are heavily based on formal theorizing from utility theory (Simon, 1959Simon, H. A. (1959). Theories of decision-making in economics and behavioral science. The American Economic Review, 49(3), 253-283.). In this tradition, “utility maximization” by individuals is regarded as the definition of rational behavior. Descriptive models, on the other hand, are those that describe observed behaviors, with the general assumption that decision-making agents behave according to some consistent rules. They are more influenced by psychological theories and generally come from verbal theorizing (Janis & Mann, 1977Janis, I. L., & Mann, L. (1977). Decision making: A psychological analysis of conflict, choice, and commitment. Free Press.). In these cases, rational behavior is defined as the maximization of utility, given that there are psychological biases and the influence of the environment during the decision process. A special type of descriptive model is one that involves social and situational variables in the decision process, thus being called social decision-making processes (e.g., Edwards, 1977Edwards, W. (1977). How to use multiattribute utility measurement for social decisionmaking. IEEE Transactions on Systems, Man, and Cybernetics, 7(5), 326-340. https://doi.org/10.1109/TSMC.1977.4309720
https://doi.org/10.1109/TSMC.1977.430972...
).

The greatest contribution to understanding social decision-making processes came from the prospect theory of Kahneman and Tversky (1979Kahneman, D., & Tversky, A. (1979). Prospect theory: An analysis of decision under risk. Econometrica: Journal of the Econometric Society, 47, 263-291. https://doi.org/10.1142/9789814417358_0006
https://doi.org/10.1142/9789814417358_00...
). This theory, which earned Kahneman a Nobel Prize in economics (Altman, 2004Altman, M. (2004). The Nobel Prize in behavioral and experimental economics: A contextual and critical appraisal of the contributions of Daniel Kahneman and Cernon Smith. Review of Political Economy, 16(1), 3-41. https://doi.org/10.1080/0953825032000145445
https://doi.org/10.1080/0953825032000145...
), started from utility theories, but with less emphasis on rationality assumptions. This was due to the fact that the authors intended to create a descriptive model of decision making, while the data showed that people did not always maximize utility as expected (Stanovich, 2015Stanovich, K. E. (2015). Rational and irrational thought: The thinking that IQ tests miss. Scientific American Mind Special Collector’s Edition, 23(4), 12-17.).

Kahneman and Tversky found, from a series of studies mixing methodological paradigms from both social psychology and mathematical psychology, three regularities in the social decision-making process: (i) people perceive losses that are proportional to gains as of greater relative magnitude; (ii) people pay more attention to changes in their utility states (i.e., how good a certain object is at a given moment) rather than absolute utility values; and (iii) subjective probability estimates are influenced by cognitive biases. The impact of this theory opened doors for the investigation of heuristics in social decision-making processes and for the creation of the area of behavioral economics (Kahneman, 2003Kahneman, D. (2003). Maps of bounded rationality: Psychology for behavioral economics. American Economic Review, 1449-1475.). In addition, in a more modest way as a whole, but very strong for the area of mathematical psychology, it configured a rescue of formal theorizing methods and their importance for psychology.

Despite the success of prospect theory, more recent research shows that it can often not describe people's behavior as well (Yukalov & Sornette, 2008Yukalov, V. I., & Sornette, D. (2008). Quantum decision theory as quantum theory of measurement. Physics Letters A, 372(46), 6867-6871. https://doi.org/10.1016/j.physleta.2008.09.053
https://doi.org/10.1016/j.physleta.2008....
). This is an argument widely developed, for example, by Gigerenzer and Murray (2015Gigerenzer, G., & Murray, D. J. (2015). Cognition as intuitive statistics. Psychology Press.), in addition to authors of the Minskyian and resource-rational approach, as well as other less popular ones (see Lieder & Griffiths, 2020Lieder, F., & Griffiths, T. L. (2020). Resource-rational analysis: Understanding human cognition as the optimal use of limited computational resources. Behavioral and Brain Sciences, 43, 1-85. https://doi.org/10.1017/S0140525X1900061X
https://doi.org/10.1017/S0140525X1900061...
, or Millroth & Collsiöö, 2020Millroth, P., & Collsiöö, A. (2020). Strictly Minskyian: Advancing theories of decision making under risk by carefully mapping current states of individuals. Unpublished manuscript. http://dx.doi.org/10.13140/RG.2.2.17034.49602
http://dx.doi.org/10.13140/RG.2.2.17034....
, for further discussion). Among these alternatives to prospect theory, quantum models of information processing are the most innovative and contemporary (Bruza et al., 2015Bruza, P. D., Wang, Z., & Busemeyer, J. R. (2015). Quantum cognition: A new theoretical approach to psychology. Trends in Cognitive Sciences, 19(7), 383-393. https://doi.org/10.1016/j.tics.2015.05.001
https://doi.org/10.1016/j.tics.2015.05.0...
). Such models are characterized by using the mathematical language developed in quantum physics to address the theoretical issues of psychology. However, the models do not need to assume the existence of quantum processes in the brain or mind. The authors who defend such models only propose that the observed consequences of cognitive processes are mathematically better described and explained by the same type of mathematics used to describe and explain quantum phenomena in physics (for more details, Busemeyer & Bruza, 2012Busemeyer, J. R., & Bruza, P. D. (2012). Quantum models of cognition and decision. Cambridge University Press.).

A basic feature of prospect theory that can be solved by quantum models is related to the presupposition of preference transitivity (Regenwetter et al., 2011Regenwetter, M., Dana, J., & Davis-Stober, C. P. (2011). Transitivity of preferences. Psychological review, 118(1), 42-56. https://doi.org/10.1037/a0021150
https://doi.org/10.1037/a0021150...
). Such an assumption says, for example, that if an individual prefers to drink water instead of drinking beer and also prefers to drink beer instead of drinking juice, he should prefer drinking water instead of drinking juice. However, the breach of this assumption is constantly identified in research on preference and decision making (e.g., Kocher & Sutter, 2005Kocher, M. G., & Sutter, M. (2005). The decision maker matters: Individual versus group behaviour in experimental beauty‐contest games. The Economic Journal, 115(500), 200-223. https://doi.org/10.1111/j.1468-0297.2004.00966.x
https://doi.org/10.1111/j.1468-0297.2004...
; Smaldino & Epstein, 2015Smaldino, P. E., & Epstein, J. M. (2015). Social conformity despite individual preferences for distinctiveness. Royal Society Open Science, 2(3), 140437. https://doi.org/10.1098/rsos.140437
https://doi.org/10.1098/rsos.140437...
). The transitivity assumption is fundamental for prospect theory, as it depends on the classical logic that composes traditional models of rational choice. In the mathematical theory that underlies the quantum models, the expected consequence is that people’s preferences are not fixed and that they depend, for example, on the order in which certain events occur (Bruza et al, 2015Bruza, P. D., Wang, Z., & Busemeyer, J. R. (2015). Quantum cognition: A new theoretical approach to psychology. Trends in Cognitive Sciences, 19(7), 383-393. https://doi.org/10.1016/j.tics.2015.05.001
https://doi.org/10.1016/j.tics.2015.05.0...
). Thus, quantum models make extra predictions when compared to prospect theory models, depending on what limitations the research design imposes on the decision process.

Final Considerations

Despite the advantages, benefits and success presented in relation to the use of the mathematical psychology approach, obviously its use in psychology, in general, is still quite shy. Falmagne (2005Falmagne, J. C. (2005). Mathematical psychology: a perspective. Journal of Mathematical Psychology, 49(6), 436-439. https://doi.org/10.1016/j.jmp.2005.06.007
https://doi.org/10.1016/j.jmp.2005.06.00...
) pointed out as one of the main reasons for this the decline in mathematics education and also, in some cases, the precarious effectively scientific training in many psychology courses. Although the author says that these reasons are mostly based on anecdotal evidence, in support of his argument he pointed to the fact that statistics textbooks for psychologists present less and less mathematics (e.g., “Statistics without mathematics”, by Dancey & Reidy, 2006Dancey, C., & J. Reidy (2006). Estatística sem matemática para psicologia [Statistics without Maths for Psychology]. Bookman/Artmed.). In addition, many universities have discontinued teaching and research programs specifically focused on mathematical psychology, merging them with others. Townsend (2008Townsend, J. T. (2008). Mathematical psychology: Prospects for the 21st century: a guest editorial. Journal of Mathematical Psychology, 52(5), 269-280. https://doi.org/10.1016/j.jmp.2008.05.001
https://doi.org/10.1016/j.jmp.2008.05.00...
) agreed with such questions by examining the past and estimating the future of the approach. In any case, researchers working with mathematical modeling and formal theorizing as a whole have still made significant contributions to psychology (Hunt, 2006Hunt, E. (2006). The mathematics of behavior. Cambridge University Press.; Townsend, 2008Townsend, J. T. (2008). Mathematical psychology: Prospects for the 21st century: a guest editorial. Journal of Mathematical Psychology, 52(5), 269-280. https://doi.org/10.1016/j.jmp.2008.05.001
https://doi.org/10.1016/j.jmp.2008.05.00...
).

As an example of use that has a more generalized interest, one can cite the model of interactions of romantic partners by Gottman et al. (2002Gottman, J. M., Murray, J. D., Swanson, C. C., Tyson, R., & Swanson, K. R. (2002). The mathematics of marriage: Dynamic nonlinear models. MIT Press.), inspired by the theory of the general system of families suggested by Von Bertalanffy (1968Von Bertalanffy, L. (1968). Organismic psychology and systems theory. Clark University Press.). In this model, it is assumed that each person has certain personality traits that influence the probability of occurrence of positive characteristics in their speech. In turn, the affective quality of speech is also influenced by the affectivity expressed in the previous social exchange with the person with whom he communicates. Furthermore, it is also assumed that messages that express negative affect have greater influences on interaction than messages that express positive affect. The model has several theoretical and applied implications, in the clinic, for example, although its influence still seems small (Amato, 2007Amato, P. R. (2007). Alone together: How marriage in America is changing. Harvard University Press.).

As pointed out by Luce (1995Luce, R. D. (1995). Four tensions concerning mathematical modeling in psychology. Annual Review of Psychology, 46(1), 1-27. https://doi.org/10.1146/annurev.ps.46.020195.000245
https://doi.org/10.1146/annurev.ps.46.02...
; 1997Luce, R. D. (1997). Several unresolved conceptual problems of mathematical psychology. Journal of Mathematical Psychology, 41(1), 79-87. https://doi.org/10.1006/jmps.1997.1150
https://doi.org/10.1006/jmps.1997.1150...
), there are at least six major barriers that need to be overcome so that mathematical approaches and formal theorizing are better recognized in psychology. First, such approaches need to be taught in more psychology departments. Second, there must be a greater effort to develop methods that facilitate the use of more complex techniques, such as the use of quantum models. Third, more focus should be placed on developing higher quality measures and better statistical methods for evaluating such measures. In addition, excessive use of variables based on theories that have been previously refuted should be reduced. Then, existing contributions should serve as a basis for building more reliable models. The last barrier is related to the fact that, many times, models are tested without taking into account the best measurement level of the variables that compose it (nominal, ordinal, interval or ratio).

Finally, such problems can make formal theorizing, and more specifically, mathematical modeling, seem even more difficult, if not impossible. However, such problems actually make the modeling process more important than ever. (Increasingly) elaborating systems are a fact of the world and those involved with the human brain and behavior are probably among the most complex of all (Srivastava, 2009Srivastava, S. (2009, May 14). Making progress in the hardest science. https://thehardestscience.com/2009/03/14/making-progress-in-the-hardest-science/
https://thehardestscience.com/2009/03/14...
). For example, modeling techniques allow to unite and constrain neural and cognitive-behavioral models simultaneously, generating theoretically and empirically more plausible inferences (Turner et al., 2013Turner, B. M., Forstmann, B. U., Wagenmakers, E. J., Brown, S. D., Sederberg, P. B., & Steyvers, M. (2013). A Bayesian framework for simultaneously modeling neural and behavioral data. NeuroImage, 72, 193-206. https://doi.org/10.1016/j.neuroimage.2013.01.048
https://doi.org/10.1016/j.neuroimage.201...
). As we sought to promote in this work, despite the practical difficulties, the cost-benefit relationship can be very advantageous for research in psychology and especially in Brazil, where few original theories are produced and most models are frankly imported from foreign literature.

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Publication Dates

  • Publication in this collection
    10 July 2023
  • Date of issue
    2023

History

  • Received
    17 Nov 2020
  • Accepted
    04 Dec 2021
Instituto de Psicologia, Universidade de Brasília Instituto de Psicologia, Universidade de Brasília, 70910-900 - Brasília - DF - Brazil, Tel./Fax: (061) 274-6455 - Brasília - DF - Brazil
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