Brazilians religious exchange can be understood as social mobility for people which find in a new group skills and thoughts they wish to share. To understand this phenomenon and its implications, we have interviewed 20 active members of a new Pentecostal church. Data were submitted to Content Analysis by the QSR N6 software. Results demonstrate that the new religious group was identified by the participants as their new in-group, and the previous one, religious or not, as their out-group. Close people which remained in the out-group initially had been kept at a distance, but then they became a target; participants try to reach family and friends to their new in-group.
Religiosity; Social identity; Neo-pentecostalism